Maureen Harmonay - Coldwell Banker Residential Brokerage



Posted by Maureen Harmonay on 2/12/2019

According to avid football fans, the winter holiday season extends all the way through early February, specifically through Super Bowl Sunday. Parties, events, and gatherings for the big game day take planning and forethought, so why would you interrupt the extended party season by putting your home on the market?

Reasons why you might sell now:

  • Proximity: If your property is near this yearís Super Bowl (or a future venue), market your home to investors as a game-day rental. Savvy buyers look for ways to cash in on the big event.
  • Purpose: A home with a massive bonus or media room is perfect for a future fan gathering. Even if the sale doesn't close before the game this year, buyers that like to entertain for the event will see the potential for next year's party. Be sure to market your homeís advantages as next yearís go-to Super Bowl partyís location.
  • Participation: Letís face it, not everyone takes part in the Super Bowl frenzy, uh, festivities. Many buyers do not schedule their lives around the NFL annual championship game at all. Those potential buyers look for a home when it suits them. While you may not want to have an open house on game day, having one the day before could be perfect for you.
  • Payday: Earlier income tax filers may have their refunds before the end of January. If thatís the last little nudge they needed to put their down-payment savings over the top, theyíll be ready to check out whatís available on the market.
  • Primetime: Typically, the winter market has lower inventories, making it a perfect time to capture buyers needing to make a home purchase during the colder months.

If you do put your home on the market before the Super Bowl, take care to prepare your home for a winter sale adequately. Keep walkways, driveways, and entryways clear of ice, snow, and debris. Showcase your energy efficient windows by keeping window coverings at a minimum and set the thermostat to a comfortable, but not over-warm temperature. When showing your home, light a fire in your gas fireplace, but avoid burning a wood fire since some buyers might be allergic to wood smoke.

Your local real estate professional understands the winter market for your area, so utilize their marketing expertise to optimize your sale.




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Posted by Maureen Harmonay on 2/5/2019

Looking to list your house and maximize its value? Ultimately, a home selling timeline can make a world of difference, regardless of where your house is located.

A home selling timeline enables you to map out the home selling journey. Then, you can decide the best steps to ensure you can achieve your home selling goals as quickly as possible.

Now, let's take a look at three tips to help you craft an effective home selling timeline.

1. Set a Deadline

When do you want to be out of your current house and living elsewhere? Establish a home selling deadline, and you can determine how much time you have to navigate the home selling journey.

If you need to sell your home in a matter of weeks, you'll likely need to move quickly if you want to achieve the best-possible results. Thus, you'll need to make a plan to ensure you can promote your house to the right buyers and speed up the home selling process.

Conversely, if you have several months to sell your house, you may be able to take a gradual approach to listing and promoting your residence. In this scenario, it may be worthwhile to conduct a home inspection, identify any underlying home problems and address these issues. That way, you can perform assorted house improvements to boost the value of your residence.

2. Determine Your Budget

A home selling timeline and budget often go hand-in-hand, and for good reason. If you craft a home selling budget in conjunction with your timeline, you can ensure you have the necessary finances for expenses that may arise during the home selling journey.

For example, consider what may happen if a homebuyer identifies myriad home problems during an inspection. In this situation, a buyer may ask you to complete home improvements in order to move forward in the home selling process. And if you have already set aside funds for home improvements, you can complete these tasks and ensure you can stick to your home selling timeline.

3. Consult with a Real Estate Agent

For home sellers, it generally helps to hire a real estate agent. This housing market professional can help you create a successful home selling timeline and address a wide range of home selling hurdles.

A real estate agent understands the complexities of selling a house and will make it easy for you to make informed decisions throughout the home selling journey. He or she will teach you about the housing market and ensure you can establish a competitive initial asking price for your residence. Next, a real estate agent will promote your house to prospective buyers and help you review offers on your residence. And once you receive a fair homebuying proposal, a real estate agent will ensure you can quickly and effortlessly finalize a home sale.

Set up a timeline for selling your house Ė you'll be glad you did. If you use the aforementioned tips, you can establish an effective home selling timeline that guarantees you can optimize the profits from your home sale.




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Posted by Maureen Harmonay on 1/29/2019

When selling your home, you want to be able to get the largest return for your investment. And buyers are looking for their next place to call home. They are looking for a place that they can see themselves living and creating a future. And oftentimes, itís very difficult for buyers to look beyond the cosmetics of a home, especially when viewing online. Therefore, if large investments are not in the cards for you or wonít bring a significant ROI, small home improvements are the way to go. These small improvements can take your home from blah to wow!

Letís take a look at some of the best small home improvements that will certainly provide you with a return.  

1. Fresh coat of paint: A fresh coat of paint can make the world of a difference in a home. It can instantly brighten up a space and make the home look and feel neweróan instant plus for any seller and buyer. But be sure to choose more neutral colors as not everyone will be a fan of bold colors.

2. Adding architectural touches: Architectural features like crown molding and a chair rail can add an elegant upgrade to any home. They can be fairly inexpensive and would only take a weekend to put up.

3. Update front door: Your front door is a large part of your curb appeal. And a homeís curb appeal can leave a substantial impression on buyers. You can go the inexpensive route and add a pop of color that compliments your homeís exterior and landscaping or purchase a new door if a coat of paint wonít do the trick.

4. Add a backsplash: Backsplashes donít have to break the bank to catch a buyerís eye. And there are so many options from subway tile to mosaic to antique tin.

5. New hardware: Updating the hardware in your kitchen and bathroom can make the world of a difference. Adding modern hardware to cabinet doors will add a refreshing, simple update.

6. Update fixtures: Replacing old, worn down bathroom and kitchen fixtures is a very simple home improvement. Although not the cheapest of these options, they will definitely make a big difference in those rooms.Think of a home built in the 90s that has brass fixtures. The home looks very outdated and therefore worth less in the eyes of a buyer. If you update these fixtures to pewter or brushed nickel, you are instantly bringing the spaces into the 21st century and catching the appeal of buyers.

The amount of time, effort, and money that you want to put back into your home is a decision that you alone can make. It may seem silly to put more money into the home you are trying to sell, but itís quite the opposite. Be smart about your updates and improvements. Try to think like a buyer and make updates that the majority will like and want.





Posted by Maureen Harmonay on 1/22/2019

An engaging home listing can play a key role in your ability to sell your house. If your listing hits the mark with potential buyers, the likelihood increases that buyers will set up showings to view your residence. And as a result, it may be only a matter of time before you receive multiple offers to purchase your house.

Ultimately, creating an engaging home listing can be simple Ė here are three tips to help you craft an effective listing for your residence.

1. Provide Accurate Information About Your Home

A home listing often introduces a buyer to a house. If a listing includes accurate information about a residence, a buyer may be inclined to check out a particular house sooner rather than later.

Remember, it is your duty as a home seller to help a buyer make an informed decision about whether to pursue your residence. If you include accurate information about your house's age and condition in your listing, you can make it easy for a homebuyer to determine whether your residence is the right choice based on his or her individual needs.

2. Include High-Resolution Photos of Your Home

An engaging home listing includes lots of relevant information about a home. At the same time, this listing should feature plenty of high-resolution photos that showcase the true size and beauty of each room of your residence.

If possible, take photographs that can help buyers envision what it is like to walk through your house. You may want to clean your home from top to bottom and remove clutter before you take these photos as well.

For those who want extra help with real estate photography, you can always hire a professional photographer. Because if you have a real estate photographer at your side, you can reap the benefits of top-notch photographs that can be incorporated into your home listing.

3. Keep Your Home Listing Simple

There is no need to use big words or complex phrases to try to differentiate your home listing from others. Instead, keep things simple, and homebuyers can decide for themselves whether to move forward with a home showing.

Lastly, if you need help crafting an engaging home listing, you can always reach out to a real estate agent for assistance. This housing market professional can provide expert guidance throughout the home selling journey and ensure you can achieve the optimal results.

A real estate agent will learn about your home and help you put together an informative home listing. He or she also will set up home showings and open house events to promote your residence to prospective buyers. And if you receive an offer to purchase your house, a real estate agent can help you review this proposal and determine the best course of action.

Ready to add your house to the real estate market? Use the aforementioned tips, and you can create an engaging listing to help your house stand out to dozens of potential buyers.





Posted by Maureen Harmonay on 1/15/2019

For those who intend to sell a house, it generally is beneficial to explore ways to minimize stress throughout the home selling journey. That way, a home seller will be prepared to deal with any potential pitfalls that come his or her way.

When it comes to prepping for the home selling journey, stress can be problematic. But if you can remain calm, cool and collected in the face of home selling hurdles, you can find solutions to these problems and enjoy a stress-free home selling experience.

Now, let's take a look at three tips to ensure a stress-free home selling journey.

1. Evaluate Your Home's Strengths and Weaknesses

What separates your residence from others? Consider your house's strengths and weaknesses, and you can discover ways to transform various weaknesses into strengths.

Oftentimes, it helps to conduct a home inspection prior to listing a residence. This will enable you to identify any structural issues with your house and address such problems before you add your residence to the real estate market.

2. Enhance Your Home's Interior and Exterior

For those who want to minimize stress, it may be a good idea to hire professionals to help you upgrade your house's interior and exterior. Because if you have professional support at your disposal, you can quickly and effortlessly transform an ordinary house into an exceptional one.

To find the best interior decorators in your city or town, you may want to search online. This will allow you to examine online reviews and customer feedback and find the best interior decorators in any area, at any time.

Moreover, you should not hesitate to hire professional landscapers to help you bolster your house's curb appeal. Professional landscapers can trim the hedges, mow the lawn and perform other home exterior upgrades to ensure your house stands out to potential buyers.

3. Consult with a Real Estate Agent

Don't let stress get the best of you as you prepare to sell your house. Instead, hire a real estate agent, and you can avoid stress throughout the home selling journey.

Ultimately, a real estate agent is a difference-maker for a home seller. This housing market professional will teach you everything you need to know about selling a house and ensure you can make informed home selling decisions. As a result, a real estate agent can make it easy to navigate each stage of the home selling journey.

Let's not forget about the comprehensive home selling guidance that a real estate agent can provide, either. A real estate agent can help you take an objective view of your home and establish a competitive price for it. Also, after you receive an offer on your home, a real estate agent can help you examine this proposal and determine whether to accept, reject or counter it.

If you want to streamline the home selling process, there is no need to worry. Take advantage of the aforementioned tips, and a home seller can reap the benefits of a stress-free home selling experience.




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