Maureen Harmonay - Coldwell Banker Residential Brokerage



Posted by Maureen Harmonay on 7/2/2019

For those who want to enjoy a successful home selling experience, identifying your target buyer is key. Because if you understand why buyers may choose your residence over other available houses, you can promote your home to the right groups of buyers. And as a result, you may be better equipped than ever before to streamline the house selling journey.

Now, let's take a look at three tips to help you identify your target buyer so you can promote your house effectively and speed up the home selling process.

1. Consider the Buyer's Perspective

Think about why a buyer should choose your residence. Then, you can find ways to promote your house's features to the right groups of buyers.

Ultimately, a home listing can make a world of difference, particularly for those who want to engage and inform prospective buyers about a residence. If you analyze the buyer's perspective, you can craft your house listing accordingly.

For example, if your residence is located just minutes from top beaches, you may want to include this information in your home listing. On the other hand, if your home offers multiple bedrooms, you may want to include high-resolution photographs of these bedrooms in your listing to show off the size and beauty of your house.

2. Conduct an Inspection

A home inspection generally is completed after a seller accepts a buyer's offer to purchase his or her house. But when it comes to identifying your target buyer, you may want to conduct an inspection prior to listing your residence.

During a home inspection, a property expert will examine your residence and offer insights into any underlying issues. You then can prioritize home upgrades, and as such, make your home more appealing to potential buyers.

With a home inspection, you may be able to gain insights into your residence that could be difficult to obtain elsewhere. Thus, if you perform an inspection, you can find ways to improve your residence so you can make your house an attractive option to dozens of prospective buyers.

3. Consult with a Real Estate Agent

If you are unsure about how to target buyers, you may want to collaborate with a real estate agent. In fact, if you have a real estate agent at your side, you can receive expert home selling advice any time you need it.

A real estate agent understands the challenges commonly associated with selling a house and can help you address such issues. First, he or she will develop a personalized home selling strategy and help you showcase your residence to the right groups of buyers. He or she next will host home showings and open house events. And if you receive an offer to purchase your home, a real estate agent can recommend whether to accept, reject or counter this proposal.

Devote time and resources to learn about your target buyer Ė you will be glad you did. If you use the aforementioned tips, you can identify your target buyer and map out a successful house selling journey.




Categories: Uncategorized  


Posted by Maureen Harmonay on 6/4/2019

For first-time home sellers, promoting a residence to the right groups of homebuyers may prove to be a major challenge. Lucky for you, we're here to help first-time home sellers streamline the process of showcasing a house to prospective buyers and accelerating the property selling journey.

What does it take to promote a house effectively? Here are three tips to help first-time home sellers do just that.

1. Understand Your Home's Strengths and Weaknesses

A first-time home seller should evaluate a house's interior and exterior closely. By doing so, this property seller can identify any potential problem areas and work to address such issues accordingly.

Typically, a home appraisal offers a great starting point for home sellers. This appraisal ensures a property inspector can assess a house both inside and out and offer expert insights into a residence's strengths and weaknesses.

After a home appraisal is completed, a home seller can use the appraisal report findings to prioritize assorted home improvements. That way, a home seller can commit the necessary time and resources to transform various home weaknesses into strengths.

2. Improve Your House's Curb Appeal

It is paramount for a first-time home seller to consider the homebuyer's perspective. In fact, doing so may make it easy for a home seller to uncover ways to bolster a residence's curb appeal.

Consider what homebuyers will see when they view a house for the first time. This will enable a home seller to identify potential issues and work to resolve such problems without delay.

For example, a home with long, uncut grass or chipped paint on the exterior may be an eye sore. As a result, homebuyers might shy away from this residence after they see it for the first time.

On the other hand, a house with a pristine front lawn and a dazzling exterior may make a great first impression on homebuyers. This means a homebuyer probably will view this house in a positive light Ė something that may lead a property buyer to submit an offer.

3. Collaborate with a Real Estate Agent

When it comes to promoting a house, there may be no better option than hiring a real estate agent. Together, a real estate agent and a first-time home seller should have no trouble promoting a residence to the right homebuyers, at the right time, every time.

A real estate agent will teach a home seller about the housing market and help him or her plan ahead for any potential home selling pitfalls. Plus, this housing market professional will provide honest, unbiased home selling recommendations to ensure a home seller can maximize the value of his or her residence.

Perhaps best of all, a real estate agent will assist a home seller in any way possible. And if a home seller ever has housing market questions, a real estate agent will respond to these queries immediately.

Take the guesswork out of promoting your residence to homebuyers Ė use these tips, and a first-time home seller can stir up interest in his or her residence as soon as it becomes available.




Categories: Uncategorized  


Posted by Maureen Harmonay on 5/21/2019

If youíre selling your home it can be frustrating when you arenít receiving any offers. Perhaps youíve heard that itís a sellerís market and that the offers on your house would be flying in. However, itís more complicated than that.

Whether or not your house receives offers is determined by a number of reasons--some that in your control, others that arenít. But, that doesnít mean you have to give up and sell your house at a low price.

In this article, weíll discuss what to do if your house just isnít selling. Weíll talk about some reasons why people may be hesitant to bid, to inquire about a showing, and to seal the deal and purchase your home.

Revisit the comparable properties

If your home has been on the market for a while, itís a good idea to check out the other recent homes in your neighborhood to see how their prices compare to the listing price of your home. Since the market fluctuates, other sellers could be adjusting the cost to reflect the current rates, leaving yours higher than it should be.

When pricing your home, make sure you are comparing your house to those that have actually sold. Using houses that have been on the market for a while as a baseline might mean youíve priced your home too high to sell just like theirs.

Also, make sure you are using houses that share many of the common features that yours does. This can include:

  • Square footage

  • The year the house was built

  • Number of bedrooms and baths

  • The lot size

  • The condition of the home

Remember, it isnít all just about location.

Getting more leads

If people arenít making inquiries about your home, there are a few things you should check up on. First, make sure your listings are updated and accurate. The contact info should be easy to find, and you or your real estate agent should provide multiple means of contact (email, cell phone, text, etc.).

Next, ensure that youíve given enough details about the house. If people are searching for a specific number of rooms but your listing doesnít mention the number of rooms you have, you might be missing out on several inquiries.

Finally, make sure your photos are high resolution and well-lit. You want to make sure visitors to your listing can get a clear idea of what your home looks like. If your photos are small, dark, blurry, or if they make the house look cramped and cluttered, you should retake your photos or consider hiring a photographer.

Getting more offers

If youíve had plenty of inquiries and showings but you arenít getting any offers there may be a deeper, underlying issue that needs to be addressed. Usually, this means your home needs important repairs and upgrades that buyers simply donít want to make.

If your house is priced to be move-in ready but itís not, youíll have to make some upgrades or lower the price.

Not working with an agent

Sellers can also have a difficult time getting offers if they attempt to sell the home themselves without using a real estate agent. If your home is FSBO (For Sale by Owner), youíre missing out on a number of listing services and connections that an agent can provide.





Posted by Maureen Harmonay on 2/19/2019

Navigating the home selling journey can be difficult, regardless of whether you're an experienced or first-time property seller. Fortunately, we're here to help you limit the possibility of encountering home selling problems that otherwise may prevent you from achieving your desired results.

Now, let's take a look at three tips to help you avoid risks during the home selling journey.

1. Learn About the Housing Market

What sets your residence apart from others on the real estate market? Ultimately, if you allocate time and resources to learn about the local real estate sector, you can promote your residence to the right groups of prospective buyers.

Take a look at the prices of homes that are similar to your own and are located in your city or town. With this real estate market information, you can narrow the price range for your residence.

Also, check out the prices of recently sold houses in your area and find out how long these homes were available before they were sold. This real estate market information will enable you to determine whether you're about to enter a buyer's or seller's market.

2. Establish an Aggressive Price for Your House

An aggressive initial home asking price can be a difference-maker during the home selling journey. Because if you have an aggressive asking price in place for your home, you could boost the likelihood of a fast house sale.

Conducting a home appraisal enables you to understand the value of your house based on its age, condition and the current state of the housing market. This appraisal is performed by a property expert, and it may help you establish an aggressive initial home asking price from day one of the home selling journey.

In addition, it may be beneficial to complete a home inspection. If a home inspector analyzes your residence both inside and out, he or she can help you identify potential problems. Then, you can perform various home upgrades to boost the value of your home.

3. Remain Flexible

The home selling journey typically varies from seller to seller. However, if you remain flexible as you proceed along this journey, you may be better equipped than other home sellers to identify and address problems before they escalate.

If you require extra assistance during the home selling journey, you may want to hire a real estate agent as well. This housing market professional can guide you along the home selling journey and take the guesswork out of listing your residence.

A real estate agent will help you add your residence to the housing market, promote your house to potential buyers and set up open house events and home showings. Plus, if you receive an offer to purchase your residence, a real estate agent will help you review this proposal and make an informed home selling decision.

Avoid problems throughout the home selling journey Ė use the aforementioned tips, and you can quickly detect and resolve any potential home selling issues.




Categories: Uncategorized  


Posted by Maureen Harmonay on 2/5/2019

Looking to list your house and maximize its value? Ultimately, a home selling timeline can make a world of difference, regardless of where your house is located.

A home selling timeline enables you to map out the home selling journey. Then, you can decide the best steps to ensure you can achieve your home selling goals as quickly as possible.

Now, let's take a look at three tips to help you craft an effective home selling timeline.

1. Set a Deadline

When do you want to be out of your current house and living elsewhere? Establish a home selling deadline, and you can determine how much time you have to navigate the home selling journey.

If you need to sell your home in a matter of weeks, you'll likely need to move quickly if you want to achieve the best-possible results. Thus, you'll need to make a plan to ensure you can promote your house to the right buyers and speed up the home selling process.

Conversely, if you have several months to sell your house, you may be able to take a gradual approach to listing and promoting your residence. In this scenario, it may be worthwhile to conduct a home inspection, identify any underlying home problems and address these issues. That way, you can perform assorted house improvements to boost the value of your residence.

2. Determine Your Budget

A home selling timeline and budget often go hand-in-hand, and for good reason. If you craft a home selling budget in conjunction with your timeline, you can ensure you have the necessary finances for expenses that may arise during the home selling journey.

For example, consider what may happen if a homebuyer identifies myriad home problems during an inspection. In this situation, a buyer may ask you to complete home improvements in order to move forward in the home selling process. And if you have already set aside funds for home improvements, you can complete these tasks and ensure you can stick to your home selling timeline.

3. Consult with a Real Estate Agent

For home sellers, it generally helps to hire a real estate agent. This housing market professional can help you create a successful home selling timeline and address a wide range of home selling hurdles.

A real estate agent understands the complexities of selling a house and will make it easy for you to make informed decisions throughout the home selling journey. He or she will teach you about the housing market and ensure you can establish a competitive initial asking price for your residence. Next, a real estate agent will promote your house to prospective buyers and help you review offers on your residence. And once you receive a fair homebuying proposal, a real estate agent will ensure you can quickly and effortlessly finalize a home sale.

Set up a timeline for selling your house Ė you'll be glad you did. If you use the aforementioned tips, you can establish an effective home selling timeline that guarantees you can optimize the profits from your home sale.




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