Maureen Harmonay - Coldwell Banker Residential Brokerage



Posted by Maureen Harmonay on 2/4/2020

Selling a house may prove to be a long, complex and stressful process. Fortunately, there are lots of things you can do to increase your chances of enjoying a seamless house selling experience, such as:

1. Craft an Engaging Home Listing

A home listing allows you to make a positive first impression on prospective buyers. Thus, you should spend some time crafting a house listing that will hit the mark with buyers.

There is no need to stretch the truth in your home listing. Instead, provide clear, concise and relevant details about your home. This ensures a buyer can make an informed decision about whether to pursue your residence.

Also, it often helps to include high-resolution photographs of your home in your listing. These images can help a buyer envision what life may be like if he or she purchases your house.

2. Upgrade Your Home's Interior and Exterior

If your home is filled with assorted knick-knacks, antiques, and photographs, you should remove these items for the time being. By doing so, you can minimize the risk that clutter will negatively affect a buyer's perception of your house when he or she sees it in person.

Don't forget to enhance your home's curb appeal, too. If you mow the lawn, trim the hedges and perform other lawn care tasks, you will help buyers fall in love with your house. Also, be sure to repair any damaged windows or siding to further boost your house's curb appeal.

3. Establish a Competitive Initial Asking Price for Your Home

The housing market is competitive, and failing to price your home aggressively from the get-go may make it tough to enjoy a seamless property selling experience. If you learn about your home and the local housing sector, you can establish a competitive initial asking price for your listing.

Oftentimes, it helps to conduct a home appraisal. This allows you to receive a home valuation from a property expert.

You also may want to assess the local housing sector. Review the prices of available homes in your area that are similar to your residence. Then, you can use this housing market data to help you determine the optimal initial asking price for your home.

For sellers who want to streamline the home selling journey, you will want to employ a real estate agent. If you have a real estate agent at your side, you can receive comprehensive assistance at each stage of the process.

A real estate agent is committed to your success, and he or she will work with you to help you achieve the best possible results. This housing market professional will learn about your home selling goals and help you plan accordingly. In addition, a real estate agent is happy to respond to your home selling concerns and questions at any time.

Want to enjoy a seamless home selling journey? Use these tips, and you could reap the benefits of a fast, profitable house selling experience.




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Posted by Maureen Harmonay on 1/7/2020

No two houses are exactly the same. Much in the same vein, there is no one-size-fits-all solution to ensure a home seller can get the best price for his or her residence. However, there are several things that a seller can do to boost the likelihood of enjoying a profitable house selling experience, such as:

1. Improve Your Home's Curb Appeal

Upgrade your house's curb appeal before you list your residence Ė you will be happy you did. Because if your home boasts an awe-inspiring exterior, your residence could stir up lots of interest from buyers as soon as it becomes available.

It generally won't take long for a seller to upgrade his or her home's curb appeal. For example, mowing the lawn, trimming the hedges and performing other lawn care tasks enables a seller to quickly improve his or her residence's curb appeal. In some instances, repairing cracked or damaged home siding may be necessary, too.

If you require additional assistance with home exterior upgrades or repairs, contractors are available in cities and towns nationwide. These professionals can take the guesswork out of home exterior improvement projects and help you bolster your residence's curb appeal in no time at all.

2. Eliminate Clutter

If your home is filled with a large collection of antiques, artwork and various personal belongings, you may want to put these items in storage. That way, you can show off the true size of your residence's interior to potential buyers Ė something that may lead to a quick house sale.

Of course, if you want to get rid of assorted clutter, you can always host a yard sale or list items online. You may be able to give your unwanted items to family members or friends or donate them to charity as well.

As you remove clutter from your home, it also may be beneficial to clean each room of your residence. Then, your home's interior can capture buyers' attention for all the right reasons.

3. Hire a Real Estate Agent

If you want to get the best price for your home, it typically is a good idea to hire a real estate agent. This housing market expert can offer tips and recommendations to help you enhance your residence's interior and exterior before you list your home. Plus, a real estate agent will help you identify and address home selling hurdles.

Furthermore, a real estate agent allocates time and resources to educate a seller about the house selling journey. And if you ever have concerns or questions about selling your house, a real estate agent can address them right away.

For individuals who want to maximize their home sale earnings, it helps to know what to expect after you list your residence. By using the aforementioned tips, a seller can prepare his or her residence for the housing market. And as a result, this individual may be better equipped than ever before to get the best price for his or her home.




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Posted by Maureen Harmonay on 8/20/2019

If youíre trying to sell your home, there are many things you need to think about. One of the reasons that itís wise to hire a realtor is that they can handle a lot of the difficult stuff for you. From home showings to phone calls to sealing the deal, your realtor will be with you every step of the way. 


One thing that you can do to help your realtor out is trying to avoid things that will scare off buyers in your home. While some things are out of your control (weíre looking at you radon), you can check and remedy a lot of problems before a buyer even sets foot in your home.


Leaky, Aging Roof


Roofs last around 20-25 years. If itís been forever since you have paid attention to your roof, youíll need to take a second look before selling. Your buyer is going to either ask for some kind of rebate or go for a home with a newer roof. Roofs are one of the things that home inspectors often see the most problems with.  



Outdated Gutters


If your gutters are in disrepair, you might want to have them cleaned or replace them altogether. Faulty gutters are often what causes problems with the roof. If rain water or snow melt canít properly drain from the gutters, more leaks may be found in the home.  


Old Appliances


If your appliances are outdated, consider replacing them. Buyers donít want to move into a new home only to need to head out to buy a new refrigerator, range, or dryer. Buyers like things to be ready for them, and theyíre willing to pay for it. Youíll definitely get a return on your investment when you buy new appliances.    


Outdated Or Neglected HVAC System


Itís important to keep up with regular maintenance when it comes to your heating and cooling system. Keep it clean and keep regular maintenance appointments. These systems are costly to repair and buyers do not want to deal with these issues immediately (or ever if they could avoid them!) Get the HVAC system serviced before you put a for sale sign out front to keep your buyers happy throughout the inspection and sale process.   


High Price


Your realtor will be a big help in assisting you to price your home right. They will perform a CMA (comparative market analysis) in order to help you find the sweet spot for pricing your home. An overpriced listing will make buyers wonder. A property must be priced right in order to get buyers through the door to even look at the home.




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Posted by Maureen Harmonay on 7/2/2019

For those who want to enjoy a successful home selling experience, identifying your target buyer is key. Because if you understand why buyers may choose your residence over other available houses, you can promote your home to the right groups of buyers. And as a result, you may be better equipped than ever before to streamline the house selling journey.

Now, let's take a look at three tips to help you identify your target buyer so you can promote your house effectively and speed up the home selling process.

1. Consider the Buyer's Perspective

Think about why a buyer should choose your residence. Then, you can find ways to promote your house's features to the right groups of buyers.

Ultimately, a home listing can make a world of difference, particularly for those who want to engage and inform prospective buyers about a residence. If you analyze the buyer's perspective, you can craft your house listing accordingly.

For example, if your residence is located just minutes from top beaches, you may want to include this information in your home listing. On the other hand, if your home offers multiple bedrooms, you may want to include high-resolution photographs of these bedrooms in your listing to show off the size and beauty of your house.

2. Conduct an Inspection

A home inspection generally is completed after a seller accepts a buyer's offer to purchase his or her house. But when it comes to identifying your target buyer, you may want to conduct an inspection prior to listing your residence.

During a home inspection, a property expert will examine your residence and offer insights into any underlying issues. You then can prioritize home upgrades, and as such, make your home more appealing to potential buyers.

With a home inspection, you may be able to gain insights into your residence that could be difficult to obtain elsewhere. Thus, if you perform an inspection, you can find ways to improve your residence so you can make your house an attractive option to dozens of prospective buyers.

3. Consult with a Real Estate Agent

If you are unsure about how to target buyers, you may want to collaborate with a real estate agent. In fact, if you have a real estate agent at your side, you can receive expert home selling advice any time you need it.

A real estate agent understands the challenges commonly associated with selling a house and can help you address such issues. First, he or she will develop a personalized home selling strategy and help you showcase your residence to the right groups of buyers. He or she next will host home showings and open house events. And if you receive an offer to purchase your home, a real estate agent can recommend whether to accept, reject or counter this proposal.

Devote time and resources to learn about your target buyer Ė you will be glad you did. If you use the aforementioned tips, you can identify your target buyer and map out a successful house selling journey.




Categories: Uncategorized  


Posted by Maureen Harmonay on 5/21/2019

If youíre selling your home it can be frustrating when you arenít receiving any offers. Perhaps youíve heard that itís a sellerís market and that the offers on your house would be flying in. However, itís more complicated than that.

Whether or not your house receives offers is determined by a number of reasons--some that in your control, others that arenít. But, that doesnít mean you have to give up and sell your house at a low price.

In this article, weíll discuss what to do if your house just isnít selling. Weíll talk about some reasons why people may be hesitant to bid, to inquire about a showing, and to seal the deal and purchase your home.

Revisit the comparable properties

If your home has been on the market for a while, itís a good idea to check out the other recent homes in your neighborhood to see how their prices compare to the listing price of your home. Since the market fluctuates, other sellers could be adjusting the cost to reflect the current rates, leaving yours higher than it should be.

When pricing your home, make sure you are comparing your house to those that have actually sold. Using houses that have been on the market for a while as a baseline might mean youíve priced your home too high to sell just like theirs.

Also, make sure you are using houses that share many of the common features that yours does. This can include:

  • Square footage

  • The year the house was built

  • Number of bedrooms and baths

  • The lot size

  • The condition of the home

Remember, it isnít all just about location.

Getting more leads

If people arenít making inquiries about your home, there are a few things you should check up on. First, make sure your listings are updated and accurate. The contact info should be easy to find, and you or your real estate agent should provide multiple means of contact (email, cell phone, text, etc.).

Next, ensure that youíve given enough details about the house. If people are searching for a specific number of rooms but your listing doesnít mention the number of rooms you have, you might be missing out on several inquiries.

Finally, make sure your photos are high resolution and well-lit. You want to make sure visitors to your listing can get a clear idea of what your home looks like. If your photos are small, dark, blurry, or if they make the house look cramped and cluttered, you should retake your photos or consider hiring a photographer.

Getting more offers

If youíve had plenty of inquiries and showings but you arenít getting any offers there may be a deeper, underlying issue that needs to be addressed. Usually, this means your home needs important repairs and upgrades that buyers simply donít want to make.

If your house is priced to be move-in ready but itís not, youíll have to make some upgrades or lower the price.

Not working with an agent

Sellers can also have a difficult time getting offers if they attempt to sell the home themselves without using a real estate agent. If your home is FSBO (For Sale by Owner), youíre missing out on a number of listing services and connections that an agent can provide.







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